Design matters. As consumers, we are all design connoisseurs. We rave about great product experiences and curse bad ones. Recently, our team chatted over barbecue in the hills atop Silicon Valley. Our conversation quickly turned into a discussion about inspired product experiences. Virgin America quickly bubbled to the top. We pointed out Virgin’s attention to small details such as the purple mood lighting, on-demand beverage ordering system, free in-flight entertainment, sleek interior design, and cheeky safety video.These features contribute to an overall experience which forces us to reform our opinions of air travel. Afterall, the airlines have conditioned us to treat air travel the same way we treat public restrooms – get in, get out, don’t touch anything, and try to purge the experience from our minds immediately afterwards. Enter Virgin America, enter design. Virgin America realized that we as consumers have not only functional needs for efficient travel but also emotional needs to take delight in the journey. Virgin America’s design innovation was making flying cool again.Most enterprise products are like traditional airlines. They focus on the functional needs of the IT buyer and neglect the human and emotional needs of end users. As a result, enterprise products are typically hard to use, uninspired, and suffer low adoption. Want a few examples? Just search “shelfware.”However, the world is changing. We are on the cusp of a design revolution in the enterprise. End-users now demand products that address both functional and emotional needs and are, therefore, beautifully designed. The enterprise proliferation of consumer applications such as Evernote, Dropbox, and the iPhone highlight this trend. But the design revolution is not limited to end-users, IT executives are also jumping onboard. IT buyers want to invest in results, not infrastructure. So they are demanding new business model designs which align their investments with business outcomes. Hence the rise of cloud computing and consumption-based pricing models.We believe there is a design revolution in the enterprise. This revolution will be characterized by well designed products which are loved by end-users and IT. The result will be worthy of a Highfive!