Cloud video conferencing: what advantages over the in-house infrastructure?

Video conferencing allows companies to save a lot of time and money because it dramatically reduces work travel expenses. These savings are also added today to the one offered by the “cloud”, ie the possibility to benefit of video conferencing without having to purchase, install and manage an in-house infrastructure.

With cloud videoconferencing, in fact, a company uses the infrastructure of a service provider instead of having to buy one’s own. For infrastructure, we mean the complex of hardware and software applications that provide a professional videoconferencing service that involves multiple locations and / or users, both inside and outside the company, and can be used on any type of device: systems H.323 / SIP (codec), pc, tablet, and smartphone. With the cloud, it is no longer necessary to have a technical staff specialized in infrastructure management, service policies, video communications security, and customer service. The company can thus free economic and human resources to target its core business.

Let’s see what are the benefits of a cloud service over the acquisition of a dedicated multi-videoconferencing infrastructure.


Since there is no need to buy video conferencing equipment and software to set up the multi-videoconferencing infrastructure (MCU, gateway, recording and streaming equipment, management and control systems, etc.), the cost for the company is only that of subscribing to Cloud videoconferencing service. With the savings on purchasing and managing the infrastructure, which are added to those already guaranteed by the use of videoconferencing, the return from the investment (the only fee paid to the service provider) is virtually immediate. Other video conferencing services, such as recording and streaming, can also be acquired in pay-per-use.


The absence of an internal service infrastructure resets all the control, management and maintenance tasks that normally arise on the company’s IT department. The engagement of the technicians is minimal and normally only occurs when the videoconferencing service is activated, if some network services (eg NAT and Firewall) need to be configured for the proper transit of audio and video streams.


Service platforms and internet service provider connectivity are always redundant and configured to ensure high reliability and uninterrupted availability of cloud video conferencing. Security and encryption systems also guarantee maximum protection and confidentiality of customer data.


In the event of a rise (or decrease) in the service capacity, even temporary, it is sufficient to require the service provider to adjust the supply contract. They then drop all of the sizing (initial and predictive) issues a company has to face when deciding to buy its own videoconferencing infrastructure. In essence, best video conferencing for small business needs.


Another great advantage of cloud video conferencing is the constant technological upgrade of service platforms. This allows the company to automatically benefit from all the improvements, both technology and usability of the service that the provider brings over time. If the company possesses its own infrastructure, it should also be responsible for upgrading hardware and software, supporting system costs and activities.


The service provider has specialized operators and technicians to provide training and assistance to users on the use of live meeting and support for technicians for any configuration of network equipment. Essential, for companies operating on the international market, is the availability of a multilingual help desk.