Good practices and mistakes to avoid when organizing webinar and distance training.

When organizing a webinar or a distance training session, the secret of success can be summed up with one word: engagement. A well-organized virtual meeting, in fact, is able to involve all participants and attain the goals at the same time.

Warning of the signals during videoconferencing

Whether it’s a meeting, a webinar software or a distance training, the actions you need to involve the public are always the same. But how do you figure out when a person connected to a videoconference is really involved? We try to identify a series of revealing signals: a person involved is focused, attentive, enthusiastic, spontaneous, curious, asking questions and is available; On the contrary, a person who is not involved is disinterested, passive, bored, frustrated, indifferent, and follows the meeting mechanically.


To achieve good results, those conducting an online meeting must first avoid following a one-way approach. Slide slide show in front of an audience that remains passive and leave only a few minutes in the end for questions is a method that does not work. When designing a webinar, you should keep in mind that collaboration, practical sessions, expert support, etc. Are crucial elements in avoiding those who are participating in a disappointment.

Number of participants in videoconference

This is why it is very important to limit videoconference participants to a reasonable number and, if necessary, to subdivide them into smaller groups. It’s also good to involve them via audio, chat, or interactive whiteboard. In other words, the facilitators and the creators of the videoconference course must think of the online event the same way they think of any other training event in attendance. If these good practices are applied, video conferencing participants will remember the information they learned, acquire new skills, and tangible improvements in performance and new behaviors.

How to use unified communication platform tools

Facilitators should not use an online platform tool for the taste of using it, but only if it is useful for meeting, webinar, or training goals. For example, it is best to avoid conducting a survey among participants just to break the rhythm of a webinar led by the speaker or ask a chat randomly. Well-designed online activities – in line with the objectives of the event – are crucial to maximize engagement and provide structure and purpose to interaction.

Let’s analyze some of them.

Preparation and welcome

As with personal meetings or classroom training events, participants must prepare themselves before using the available tools. Teaching participants how to use a chat when reviewing the meeting agenda or reviewing the goals of the training just makes it distracting. Welcome and preparation activities are perfect for starting an online meeting, a webinar or a training event: they ensure a timely start; Open the session with an activity that does not just ask participants to sit and listen; Prepare the ground for interaction and collaboration. Preliminary activities also serve to check that everything works and facilitates a good communication process between the participants and the speakers.

Activity centered on content

Content-centered activities should be the most important part of the program. These must also include a good deal of interactivity and involvement during videoconferencing. Only then the information transmitted will remain well-captured and new skills can be acquired.


One of the biggest mistakes to avoid when organizing videoconferencing events is not to leave enough time to end the session with an activity that is imprinted. Scheduling a specific closing activity is a way of sealing information learned. Concluding activities should encourage participants to contribute their thoughts and goddesses to them and explain how they will use the knowledge and skills acquired in their work. Finally, do not forget to gratify for the achievements and celebrate any birthdays or birthdays to inspire participants to videoconferencing and make them feel part of a real team.