Readytalk

Web Seminar Series

This week, the ReadyTalk Web Seminar Series features three outstanding events in honor of International Women’s Day on March 8th. The events feature women in corporate leadership positions, women who have founded their own organizations and women who are creating change through public policy. To read about the specific events, visit http://www.eztalks.com
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Web Seminars are changing the way companies conduct business

During my 15 years at HP in sales, marketing and management, I have conducted and attended my share of trade shows, seminars and customer meetings. Back in the "old days"? of HP, selling involved bringing in experts to our customers to help them solve technology related problems. This worked great in that
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Theory of Social Proof and Social Media

The theory of social proof or Informational Social Influence is a psychological theory that attempts to explain the behavioral patterns of humans. In essence, it states that when a person does not know how to behave in a given situation he/she will look to other humans for guidance on the correct behavior.
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Growing Your Franchise with Web Conferencing

Next Thursday, April 5th, Mike Ligon will teach franchisors how to manage and grow their businesses using web conferencing. If you are a franchisor or a multi-unit operator and you are not using web conferencing, here is your opportunity to get started. Conferencing has had a profound impact on many of our
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Helping Customers in Need

Seth Godin wrote an interesting post the other day about the four words “May I help youâ€?. He suggests that there is no better conversation killer than these four words spoken by a customer service representative. I believe he is correct in that a general offering of help is never as powerful
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Archiving of Past Web Events

Ken Molay made a nice post on his blog about the challenges of archiving and listing your web events so your audience can access them in a logical fashion. This is going to be a challenge for us as we build out our web seminar series. How can we organize our content
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What is a Lead

I've seen a lot of companies investing in lead generation programs without first going through the process of defining what a qualified lead looks like and more importantly, what to do with one when you come across it! This is not something that marketing can do alone. Without active involvement and feedback
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Who are you today?

"It's just work," said an old friend of mine at lunch earlier today. He recently became a father. He recently changed jobs. I looked at him and felt both envious of and sorry for him. Sometimes I agree with him. Usually it's when I lose my optimism. When you go to work,
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Web Seminar Speaker Interviews

As you may know, we host a Web Seminar Series that features speakers from a variety of industries talking about their topics of expertise. We will be interviewing a few of these speakers in the weeks prior to their event to get a preview of what they will be speaking about. The
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